Yet AMC insists the popcorn you get at Walmart is the same popcorn you get at its theaters and that it brings “movie theatre popcorn taste and aroma to the comfort of home.”Įven with that emphasis on authenticity, it’s still hard to see how this product appeals to consumers, since there’s nothing particularly special about AMC’s popcorn.

This isn’t necessarily a groundbreaking development large chains will often put their name on grocery products to bring in some extra coin ( looking at you, TGI Fridays). Why Your Girl Scout Cookie Order Might Look Different This Year adults, with a margin of error of 2 percentage points.Coca-Cola Starlight Tastes Like One Big Marketing Ploy If any theater brand can push into the popcorn business, it’s AMC. If other chains follow AMC’s route, they likely face an even tougher battle on store shelves: Two-thirds of Americans said they are interested in AMC, the largest share among a list of a dozen popular theater chains and 11 points higher than interest in Cineworld Group PLC’s Regal Cinemas, which finished second. While the data indicates that this expansion into popcorn sales would likely garner some consumer interest, it also shows that consumers’ loyalty to established supermarket brands could prove to be a challenge for AMC. Fifty-nine percent said they never eat popcorn at the mall.ĪMC’s upcoming popcorn side business is seen as a way for the embattled theater chain to make some extra cash without having to rely on the increasingly fickle theatrical business. Though AMC said they will offer its popcorn at some mall kiosks, most Americans don’t consider popcorn to be much of a mall snack.Meanwhile, 20 percent said they “almost always” eat popcorn when watching a movie or TV show at home. Nearly half of consumers (45 percent) said they “almost always” eat popcorn at movie theaters, while another 26 percent said they sometimes do.

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